Online Video Promo: Scaring Events Audiences to Attend
UPTIME EVENTS ONLINE VIDEO
See how a targeted online video promotional campaign launched an event and boosted lead generation by promoting FEAR as the primary reason to attend.
articulate creative communications worked closely with the Uptime Institute to help promote interest, attendance and FEAR in their annual Green Energy creative event launch. This intense online video involved collaboration with top executives and articulate to produce this disturbing online video teaser promoting the Uptime Institute’s “Lean, Clean and Green’ Symposium.” The concept was to help executive management at information technology-intensive companies to better understand the negative impact their energy use had the environment and the amount of fossil fuel waste inefficient servers were creating. With mobile devices now ubiquitous in the modern world, the fossil fuels needed to power the servers that power our devices are becoming alarming. This event launch video was meant quantify the magnitude of the situation and offer a call to action: “Attend the event—learn how to clean up your act now and become a part of the solution … or wait and see what happens.” Brand alignment, digital video production, content generation, executive production.