Online Video Sweepstakes Promotes Passion and Sales

HARCOURT ONLINE VIDEOS

Watch how Harcourt soft-sold a $50,000 sweepstakes to teachers with this online video and while attending an annual educational trade show.

Elements Delivered

articulate creative communications worked closely with Harcourt educational publishing for well over 4 years on their event marketing needs. This online video commercial is just one example of this highly successful collaboration. The online video production shown here was developed by articulate to promote a $50,000 sweepstakes to teachers attending an annual national educational trade show. The creative communications strategy promoted the online video both on the web and on giant screen set atop of their trade show presentation exhibit area. Streamed and promoted via e-mail to key customers it was cutting-edge and shown at 6 national events. This online video ad was part of an award-winning integrated trade show event program. 

Results

Harcourt and articulate creative communications consistently increased attendance with strategic event marketing with a variety of creative event strategies. This one not only sold a lot of books, but part of a TSEA Focus Award Best Integrated Trade Show Marketing Program Winner.