Creative Events OPEN UP Customer Loyalty


See excerpts of this high energy creative events marketing campaign entitled “Open it Up” for an architectural software product launch for 3000 international customers. 

Elements Delivered

articulate Creative Communications was the creative events producer for this high-energy users meeting entitled “Open it Up” – a mega product launch and software release for Bentley Systems. This new release was hosted by keynote speaker, former New York Mayor Rudi Giuliani. The event welcomed over 3000 international architectural design professionals with technology demonstrations, architectural design heavyweights and up-close and personal access to the founders and tech gurus of Bentley—all happening live on stage. The creative events’ marketing assets included theme development, creative content generation, digital media production as well as end-to-end event production support and execution


Bentley and articulate collaborated on event marketing for over 6 years. During this critical time in Bentley’s development, the company grew to become the 2nd largest privately held software company in the world with revenues that grew from $18 to over $200 million in roughly 3 years. This meeting and trusted partnership with articulate was a part of that ongoing success story.