Expect Different Results:  Branding BIG at Trade Shows


Watch how this exciting branding launch got BIG lift by combining a national advertising campaign with an integrated event marketing strategy. 

Elements Delivered

articulate Creative Communications produced this fascinating branding launch that differentiated Saxon Math from their competition. The "Different Look - Different Approach - Outstanding Results" integrated event marketing campaign employed three (3) different wild animal motifs as creative metaphors to clarify the Saxon difference. All branding and promotional assets such as mailers, signage, invites and videos were integrated into pre-event, at-event, post-event and off-site events activities. The Saxon Math concept was further empowered by live marketing type presentations that led large crowds seamlessly through 4 different product areas that were hosted by 4 engaging professional trade show presenters. The event marketing structures themselves further extended the branding into the aisles with huge exhibit skins and expressive digital media on large screens that reinforced a very recognizable national advertising campaign. 


Saxon Math more than tripled their customer lead generation objectives. Moreover, they left a powerful and memorable impression with customers at their trade shows about the company’s philosophy on learning that appealed to Math educators. No one left the show floor without having seen or felt Saxon’s presence at this event—and isn’t that what it’s all about?