Make a BIG Statement: Stage Creative Events in BIG Theaters


Learn how a real theatrical venue, combined with sleek messaging and creative media adds drama and impact to Baker Hughes corporate creative events. 

Elements Delivered

articulate Creative Communications developed "Vision 2020: The Living Well" in collaboration with top executives at Baker Hughes. This unique corporate marketing event promoted this message in a dramatic way by using a large theatrical venue to great effect. Half thought leadership and half customer outreach, this creative events marketing launch was meant to leave a lasting impression—and it did!  The online video that opened the presentation was meant to draw parallels between BHI's vision of intelligent wells with the United States mission to put a man on the moon. Meant to be both a visionary and soft-sell marketing, this creative event took inspiration from the successful "TED" talk series on television. This mock "TED" featured a 6-camera video shoot and was filmed in front of a live audience at the Wortham Theater in Houston. Then Vice President, Brad Baker's executive presentation delivery was coached and supported by cutting-edge speaker support projected on a large screen along with image magnification. Call it, PowerPoint on steroids, it worked!


The end-product of their creative events strategy was a 16 minute online video edit streamed on their YouTube channel parsed into more bite-size pieces to help rally support both internally and externally for the Pay Zone Management Initiative. This online video helped Baker Hughes educate thousands of old-time oil professionals on the long-term business benefits of more holistic and cost-effect oil production in the not so distant future.