Online Videos: The Value of Non-vanilla Creative Development

BENTLEY CORPORATE FILM TRAILER

It’s better to do something gutsy than settling with something “strong vanilla” in tone--a film trailer edit just as engaging as the full-length version. 

Elements Delivered

articulate Creative Communications produces marketing assets that often push the creative development envelope. This film trailer was part of the promotional marketing mix that included a unique 16mm film production that was post produced in both color and black and white sequences. The film trailer marketing promo creatively built awareness for "THINK" – a software product launch video disguised as an independent movie premier. This event marketing strategy used an online video as the central messaging driver. The marketing campaign also included a pre-event advertising initiative that promoted a mythical independent film festival launched at a trade event. This trailer was part of that promotional campaign. .

Results

Winner 1st Place Telly Award. Cannes Film Festival finalist.