Product Launch: Online Video Helps Events Get Smart


See how this online video became one of the most successful internal enterprise adoption for event marketing planners challenged them to “Get Smart.”

Elements Delivered

articulate creative communications developed and delivered the “Get Smart” SmartMeetings product launch campaign which included this online video to introduce the functionality and adoption of a new online registration system for meeting and event planners. The online video demonstrated how SmartMeetings would dramatically reduce spend and demonstrated the functionality through simplicity, power and ease of use. This online video internal adoption was streamed to over 80,000 employees in this top computer company worldwide.


This successful online video product launch was a company-wide initiative that saved the client $11M in year one. The enterprise continued to use and improve the product internally for many years, due in part to this highly innovative and successful product launch. Creative communications objectives were exceeded exponentially.